Latvia - Twitter, Blogs, Writing

I have been overwhelmed in recent weeks by business emails, Twitter followers and helpful blogs telling me about the new art of media marketing using Web 2 tools. I am supposed to want to get hundreds of people to follow me and what I write and somehow this breeds money. The key appears to be that we should all deliver some sort of marketing training package, or new way of improving our media offering that others then buy from us to make - yes you have guessed it! - their own way of delivering marketing training and better media packages. Hardly anything seems to be real goods and services.

This spiral of activity must of course stop when everyone has sold training and media tools to everyone and they are all perfect. One of the major contributors even admits that his business is a spiral sales package and that it relies totally upon pyramid selling - as if that was somehow a positive benefit.

So far Latvians seem to have used these tools to practice their favourite sport of creating new political parties and doing een more political complaining, rather than for productive business. But it set me to thinking if we could deliver better business from Latvia using these tools and I think we can.

The keys of course are that:

1. they have to be aimed at selling to and informing the rest of the world, not to Latvians,

2. they must be written in English, not Latvian or Russian.

So far the majority of Latvia Twitter posts I get are rarely in English and I think that they are much poorer value for this. This is especially so as most people here seem to have better English than me. As a country Latvia has so much to offer and it does no-one any good by hiding the beauty and possible business opportunities from others when there is simply no need.